Abina Alberta: Should you swap your morning coffee for some mushroom water?

Abina Alberta

Should you swap your morning coffee for some mushroom water? Jan 16th 2019, 18:15, by Vanessa Angel Fungi are increasingly touted as a magic cure-all by health and wellness gurus. We took a look at the claims of immune support, stamina and longevity One Saturday last May, Shane Heath woke up with an idea: the young serial entrepreneur would market the drink he had been sharing with friends in Venice Beach – a muddy concoction of tea, cocoa, spices and four kinds of mushrooms – to the wider world. "Over the weekend I designed the brand, ordered a minimal amount of inventory, and put up a website," says Heath. By Tuesday, he was online selling 15-serving tins of the dry drink mix he dubbed Mud\Wtr for $30 each. Six months later, revenues exceeded six figures, he says, and with the start of the new year, "we secured a million-dollar investment fund and moved into an office in Los Angeles". Continue reading... from The Guardian http://bit.ly/2RMsksI

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